The store opens at 10 AM and there’s plenty of people waiting for the doors to open at 9:30 AM because the restaurant opens 30 minutes earlier. Ikea probably did some market research and found that people are happier and shop longer on a full stomach.
The big lure is the the cheap food. The idea is to get you in for an inexpensive necessity(food) and hopefully you will walk out with a bookshelf made of fake wood. It’s like the casino…you think you can walk in and spend only a couple bucks but one day they will get you and the deed to your house.
Much of the restaurant clientele are parents looking to take their kids out without having to spend much money. What do you mean we never do anything? I take you to Ikea all the time. The rest are just a bunch of cheap fucks like me with nothing better to do on a Saturday morning.
The portions are small and the food isn’t good but also not bad. For $6 with a free coffee though you can walk out of there without feeling like they got the best of you.